Introduction

Facebook introduced a paid service called the Application Verification Program. This page will outline the key points in a far more condensed fashion than the Facebook official pages.

This optional program is designed to provide applications with a way to stand out and reassure users that they will provide a good experience.

Verification Benefits

Verification Badge

• Greater exposure within the Application Facebook Directory.
  • Ranking above non-verified applications.
  • Verified badge shown on the application profile page.

• Two-bucket boost for notifications and request allocations.

• $100 of Facebook advertising.

• Discounted conference fees.

Costings

• Each application submitted will cost $375
• Fee is payable at point of application and is renewable annually.
• The fee is non-refundable; even if the application fails.

Data Required for Verification

• General details and valid credit card.
• Explanation of all the the data the application calls and use cases for this.
• Screenshots of all of the major features and key flows within your application.
  • These must be uploaded to a Facebook Photo Album with appropriate comemnts.
  • [Example Album]

Evaluation Criteria

• Principles: Make sure the user experience across verified applications is high.
• Terms and Policies: Applications must comply with:
  • [Statement of Rights]
  • [Platform Guidelines]
  • [Guiding Principles]
• Integration Points: Usage of notifications and news feeds etc are compliant.

If the application is found to be in violation, Facebook will likely suspend use of certain channels; and you will not be able to submit again for at least three months!

Process

• Facebook will process the submission as soon as possible. It may take 4 weeks after confirmation via email that the application has been verified and has received the badge, increased notification and request allocations. So possibly six weeks to get verified.
• If the application passes Facebook will notify when the benefits will be implemented.
• If the applications fails Facebook may take action, if it is a minor fail then the next steps will be communicated.

Checklist

All areas must be compliant with the Facebook Terms

• Communication
  • Landing pages from news feed links etc must be relevant to content
  • Content should not be inappropriate; language; trademark violation etc.
  • Grammar and spelling of new feed and landing page content should be correct.

• Email
• Can be used for time-sensitive or user requested alerts.
  • Email must be from a Direct action by or for the user.
  • The email must be well formatted.
  • Emails are timely and relate to a time sensitive issue.
  • Is email the best form of communication channel for this content.
  • Opt-in is there an option for the user to opt-in to marketing content
  • Soliciting real email addresses should be explained with a reason as to how they will be used.

• Requests
• Requests are used permission need to be granted to change content on behalf of the user. If

content will change anyway a notification should be used.

• • The request should not be forced, and should actually change content.
  • If a non-application user responds the application should not require login.
  • Limit repeat requests.

• Notifications
• User to user notifications alert the user of content that has changed.
• Application to user notifications do not need to be triggered by a social action.

• News Feeds
  • Story should explain what the user has done and to whom.
  • The story must be initiated from a direct user action.

• Tabs
• Allows for a dynamic, feature rich application view about the user.
  • Should primarily show compelling information about the user

• Profile Boxes
  • Should primarily show compelling information about the user.

External Links

• Facebook
• Application Verification

Navigation

• Introduction
• Key Decisions
• Application Analysis
• Development and Costs
• Portfolio
• Design Elements
• Checklist
• Tracking
• Application Verification
• Reviews

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